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A Brief History of Mitsubishi

A Brief History of Mitsubishi - ClixAuto

Mitsubishi is a Japanese automotive brand that has been producing cars for over a century. The company has a long and storied history, with a focus on innovation and engineering excellence.

Mitsubishi began producing cars in 1917, with the Model A, which was the first mass-produced car in Japan. The company quickly gained a reputation for producing high-quality cars, and in the 1930s, Mitsubishi began exporting cars to other countries.

During World War II, Mitsubishi was heavily involved in the production of military vehicles for the Japanese government. After the war, the company shifted its focus back to producing civilian vehicles, and in the 1960s, Mitsubishi introduced its first passenger car, the Colt 1000.

Throughout the 1970s and 1980s, Mitsubishi continued to produce a range of cars, including the Galant, the Lancer, and the Pajero (known as the Montero in North America). The company also made a name for itself in the world of motorsports, with its cars competing in events such as the Dakar Rally and the World Rally Championship.

In the 1990s, Mitsubishi introduced the Eclipse, a sporty coupe that became popular with car enthusiasts around the world. The company also began producing electric cars, with the launch of the i-MiEV in 2009.

However, Mitsubishi's reputation was tarnished in 2016 when it was revealed that the company had been cheating on fuel economy tests. The scandal led to a drop in sales and a loss of trust among consumers.

In recent years, Mitsubishi has been working to rebuild its reputation and has introduced a range of new models, including the Outlander and the Eclipse Cross. The company has also formed partnerships with other automotive brands, such as Nissan and Renault, in order to share technology and resources.

Today, Mitsubishi is known for its focus on innovation and engineering excellence. The company continues to produce a range of cars, including sedans, SUVs, and electric vehicles, and is committed to developing new technologies that will help to reduce emissions and improve fuel efficiency.

Despite its ups and downs, Mitsubishi has remained a key player in the automotive industry, and its commitment to innovation and engineering excellence ensures that it will continue to be a major force in the years to come.

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