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A Brief History of Subaru

A Brief History of Subaru - ClixAuto

Subaru is a Japanese automaker that was founded in 1953. The company is known for its all-wheel-drive vehicles and boxer engine design, which sets it apart from other automakers. Subaru's history is one of innovation and ingenuity, and the company has developed a loyal following of fans and enthusiasts over the years.

Subaru's early years were focused on developing and manufacturing small cars and trucks for the Japanese market. The company's first vehicle was the Subaru 360, a small and affordable car that was designed for the average Japanese consumer. The 360 was a hit, and it helped to establish Subaru as a major player in the Japanese automotive industry.

In the 1970s, Subaru expanded its lineup to include all-wheel-drive vehicles. The first all-wheel-drive Subaru was the Leone, a compact car that was available as a sedan or wagon. The Leone's all-wheel-drive system was innovative for the time, and it helped to establish Subaru as a leader in the development of all-wheel-drive technology.

Subaru's success in the 1970s and 1980s was also due in part to its boxer engine design. The boxer engine is a flat engine design that features horizontally opposed pistons. This design helps to reduce the engine's center of gravity and improve handling and stability. Subaru's boxer engine became a hallmark of the brand, and it remains a defining feature of Subaru's vehicles today.

In the 1990s and 2000s, Subaru continued to expand its lineup and develop new technologies. The company introduced the Legacy and Impreza, two mid-size and compact cars that were designed for the global market. The Impreza, in particular, became a hit with car enthusiasts thanks to its high-performance WRX and WRX STI models.

Subaru's all-wheel-drive technology and boxer engine design also proved to be successful in motorsports. The company's Impreza WRX and WRX STI models dominated the World Rally Championship in the 1990s and 2000s, helping to establish Subaru as a major player in the world of motorsports.

Today, Subaru continues to innovate and develop new technologies. The company's all-wheel-drive system is now available on nearly all of its vehicles, and Subaru has also introduced hybrid and electric vehicles to its lineup. Despite its growth and success, however, Subaru remains committed to its roots and its loyal following of fans and enthusiasts.

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